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Smart Generation-Brains For Life Launch Lara Secondary College

Written By: Helen Torpy on December 3, 2012 4 Comments

For the past two years, there has been collaboration between Lara Secondary College, Deakin University, Communities that Care and Keep em Safe Inc , to create a platform from which we can promote a community approach to the health and wellbeing of young people in Lara/Geelong.

Communities That Care Ltd. is a not-for-profit company formed through a collaboration between the Royal Children’s Hospital and the Rotary Club of Melbourne with the objective of implementing, evaluating and disseminating strategies for building community prevention capacity in Australia. Their vision is to promote the healthy development of children and young people through long term community planning to prevent health and social problems.

They are currently supporting communities across Australia to deliver a project “The Smart Generation” that aims to prevent adolescent alcohol use by assisting young people and their families to adopt national alcohol guidelines that discourage adolescent alcohol use. Communities and families across Australia are struggling with alcohol-related problems. Alcohol is responsible for one third of deaths and acute injury events (such as road accidents) in the adolescent and young adult age groups. The project has been funded by an Australian Research Council Linkage grant to the Deakin University School of Psychology and is being supported by the Centre for Adolescent Health at the Murdoch Children’s Research Institute in Melbourne.

Our own local organisation “Keep em Safe” has been involved in developing a new alcohol awareness and education program curriculum for year 7s at LSC called “Brains for Life” which commenced this term. During this program the students have learnt about the Smart Generation project and the key messages about alcohol and risks to young people that are also being promoted to parents and the wider community. The launch of our social marketing campaign will be our first official event, and the means by which we will promote “Smart Generation: Brains for Life”. This campaign will raise awareness of the importance of delaying the supply of alcohol to young people and reinforce the positive effects on their schooling, well being and safety as well as the role all of us can play in achieving this.

Click on link below for article in media re: launch of Brains for life-Smart Generation:

Kids and Grog is no Brainer-Geelong Advertiser

Relief to say No -Geelong Advertiser



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